Insight Driven Campaigns
Ben • November 25, 2023

I had the pleasure of moderating a high-impact panel on “Insight Driven Campaigns” at the ABA Marketing Conference. Even better, Cayla Keyes got to be on stage for the first time, in front of 150 banking peers. We discussed using transaction data to be hyper-relevant to our clients. The panelists and audience elevated three key takeaways worth sharing to a larger audience.

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Eternal Journey of Data Transformation: The path of digital transformation is perpetual, requiring constant advocacy and attention across your bank. With tech evolving, we can’t assume our jobs are done. Leaders are championing the future and making it relevant to their banks today.

Strategic Investment in the Era of Squeezed Margins: It’s not just about digital marketing vs traditional media like direct mail. The investment into digital can improve the relevancy of traditional media, saving costs. Those cost savings can fund digital initiatives and improve the overall ROI of your team. Do the math!


Mastering the Lingo: Bridging gaps across fintech vendors, IT, core operations, marketing, and others demands a unified language, or an interpreter. If you’re reading this, this is probably you! Your organization needs you to be the Rosetta Stone in this equation.

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